AI Creative Director · VFX Lead · CGI Artist

JONAS
RODRIGUES

Generative pipelines under a director's
control, from the physical set to 3D.

View the work

10+

Years on film sets, motion design and high-end VFX.

AI + 3D

Proprietary generative pipelines, built for visual consistency at scale.

Curitiba

Based in Brazil. Directing and delivering for clients worldwide.

01 / Selected Work

Selected Work

TR1 sachet rendered inside a swirl of golden liquid Launch film
01 / Mella Agency · 360° Advertising

TR1 Supplement

Full launch campaign for a supplement brand,
built on a 100% generative AI pipeline.

I built a complete audiovisual campaign for TR1 Supplement, targeting a premium lifestyle and product identity, without the costs or timelines of a traditional production.

Running an entirely generative AI pipeline, I delivered everything from initial concepts to the final motion piece, maintaining a high-performance visual standard in every frame.

RoleAI Creative Direction · Motion Pipeline100% Generative AI ChannelSocial Media
Delivered to client

Product visualization

Lifestyle loops · engine-generated

02 / Mapped Projection · A.I & VFX

Christmas Facade

A Christmas spectacle projected onto a
35-metre-tall building facade.

I led the TempoArte production team on this project mapped onto a 35-metre-tall facade. The real challenge was maintaining render quality at that scale.

I ran the entire workflow, from technical strategy to final delivery. The key was a pipeline where the 3D-modelled facade became the visual anchor for AI generations, eliminating randomness and ensuring every image respected the architectural geometry.

RoleAI Creative Director & Lead ClientTempoArte Scale35 m facade
Delivered · Grant approved & accounted

3D-anchored pipeline

Aerial reference of the church facade on location Green projection mask of the church facade Grey 3D model of the cathedral facade

AI Generation Previews

03 / 100% AI Generated · VFX + AI

Muiraquitã

Immersive 3D animation built around Amazonian culture and myth,
generated entirely through VFX and AI pipelines.

Three characters discovering a luminous bird in the Amazon rainforest Animated short

A project for TempoArte focused on celebrating Amazonian culture through an immersive 3D universe. The challenge was translating regional mysticism into a dense digital world built on organic textures and simulated atmosphere.

Here, Claude acted as a strategic right hand in crafting hyper-detailed technical image scripts, subsequently processed by the Seedance engine. That level of descriptive density gave absolute control over cinematography, volumetric lighting and the forest's mysticism, eliminating the randomness common in simplified generations.

RoleDirection & Technical Script WorkflowClaude → Seedance Turnaround40 hours
Cultural grant submission
Aerial environment shot, Itaipu dam

Character design & model sheets

Environments & continuity

Wooden Pinocchio character coming to life with blue energy Mapping film
04 / Animation · Video Mapping

Pinocchio

Immersive content for a video mapping show
on an architectural facade.

Immersive content developed for a video mapping show. The central focus was an AI pipeline that made cinematic visuals viable, fast.

The technology allowed us to build characters and environments with absolute visual consistency, breaking the usual constraints of time and budget.

RoleDirection & AI WorkflowKling · ComfyUI Turnaround48 hours
Cultural grant submission

Character integrity & continuity

Pinocchio character sheet with bow tie and figure views Cricket character on a leaf over a stream Hands carving the wooden puppet Blue fairy scene
05 / Packaging · Hybrid CGI + AI

Van Dutch Beer

Product visualization through a hybrid generative AI, Blender and Adobe pipeline.

Thunder Doppelbock beer label artwork Label artwork

A project for Van Dutch Beer. Product visualization with AI, Blender and Adobe driving creative iteration. The brief called for a disruptive packaging identity. The project ran 30 days through revisions and additions.

The biggest challenge was maintaining brand integrity across a hybrid workflow. I used real product shots as AI anchors to generate complex procedural labels, then UV-mapped them onto high-fidelity models in Blender, where I built a physical light rig for the commercial realism the premium market demands.

RoleCGI · Art Direction PipelineAI + Blender + Adobe OutputPrint + Social
Delivered to client

Technical pipeline · CGI + AI

Final can render on pedestal in studio 3D mesh topology of the can Can texturing inside 3D software Studio lighting setup render
Jonas Rodrigues speaking on stage about AI Talk recording
06 / Speaking · 2025

Talk on A.I

A technical and strategic talk on generative AI for the high-end real estate market.

Hype Empreendimentos invited me to deliver a technical and strategic talk in Curitiba for over 100 sales professionals. The focus was demonstrating how generative AI and high-fidelity audiovisual transform value perception in the premium market.

I covered how to close the gap between concept and final product, using AI pipelines to accelerate the sales cycle through hyper-realistic cinematic visualizations.

HostHype Incorporadora Audience100+ professionals Year2025

Recruiting?

Everything you need, in 90 seconds.

Open to full-time, freelance or project-based · Remote worldwide · Curitiba, BR

02 / About

About

Portrait of Jonas Rodrigues

I direct native AI pipelines that turn
concepts into cinematic imagery.

I have spent 10 years in audiovisual. I started in the edit bay, moved onto set, and directed film and VFX for the agribusiness, healthcare and technology sectors, from the shooting day to advanced post. The set is where I learned the part that does not automate: framing, rhythm, what makes an image say something. Narrative first, technique in service of direction.

Today I build pipelines that combine 3D and generative AI under a director's control. The point is not generating images, it is controlling them. In ComfyUI I build custom workflows, and I use Blender as the anchor: the 3D model locks the geometry and the AI generates on top of it, so the result stays precise even at scale, without the randomness that sinks most AI projects.

I get called in for the work no shoot can deliver on the same budget or timeline. I look for big projects, where creative direction, 3D and an AI pipeline work together: campaigns, live shows and culturally funded work. I have delivered for Mercado Livre, Philco, Cargill, SUS and the Federal Government, among others.

Currently open to AI creative direction and VFX lead work — full-time, freelance or project-based. Based in Curitiba, delivering remotely worldwide. Download my CV ↓

Experience

AI Creative Director & Project Lead

TempoArte

2025 – Present

Filmmaker / Motion

Lema Films

2018 – 2025

Motion / VFX

Nano Content

2022 – 2025

Video Editor

Aliança Empreendedora

2016 – 2018

Education

Animation Design

Faculdade Méliès

2025

Film & Audiovisual

Hollywood Film Academy

2019

Selected clients & collaborations

  • Mercado Livre
  • Philco
  • Hotmilk
  • PUCPR
  • Melt
  • SUS
  • Federal Government
  • Lei Rouanet
  • TempoArte
  • Royal Face
  • Cargill
  • Chef Vergé
  • Aliança Empreendedora
  • Barbearias Colombo
  • Van Dutch
  • Mella Agency